IBM Selected Work
Overview & Target Audience
Developed a comprehensive experience for IBM Consulting Advantage, an AI-powered platform designed to accelerate cloud adoption.
This platform enhances productivity for over 160,000 IBM Consultants, leveraging advanced software assets and methods, including agents and applications, to deliver scalable solutions and accelerate client time-to-value.
View more about IBM Consulting Advantage here.
Designer's Role
Senior Product Designer leading the development of 3 workflows in an end-to-end process.
Collaborated with cross-functional teams, including engineers, product leads, QA testers, and stakeholders, to deliver the product.
Goals
Our goal is to design the next generation of Advantage, aligning it with the current landscape of other AI products.
With the team having operated without designers for over five years, my objective was to simplify complex processes and create an intuitive, user-friendly experience for all levels of AI understanding.
Recognition
Advantage has been awarded the Artificial Intelligence Excellence Award in the Business Services for 2025.
It is the first-of-its-kinda AI delivery platform recognized for accelerating client value across business domains.
Challenges
Continuously developed new features to reflect the evolving AI landscape while addressing diverse user needs worldwide. Prioritized changes that would make both regional and global impacts.
Designed with scalability in mind, balancing the needs of teams ranging from small groups to thousands of users.
Identified gaps in the current digital experience and incorporated global feedback into the designs.
Adapted to the evolving design requirements to improve experiences supporting multi-model, multi-agent, and multi-assistant systems, helping consultants streamline their work.
Process
Conducted Global User Research
Crossfunctional Collaboration
End-to-end Design to Delivery
Process
Collaborated with a cross-functional team to gather business requirements and align on user needs. Partnered with product managers and the UX Research Lead to create impactful user stories, informed by industry standards, trends, and extensive global user research.
Helped conduct over 25 hours of user interviews to better understand the current landscape of Advantage and identify pain points, using insights to prioritize new features in the backlog alongside other work.
I created enablement gifs to help enable our users to understand how to navigate through some of the new features we rolled out.
One of the features we rolled out was our reasoning and thinking abilities during deep research. Users are now able to see a more concise stream of consciousness and the thought process that the model is able to take while answering.
New Features & Impact
While working on Advantage, I developed new features now integrated across the platform:
Strong Brand Identity: Created logos and a visual identity for the platform, applications, agents, and assistants, ensuring brand recognition across IBM.
Engagement & AI Enablement: Helped users understand and implement new AI technologies within their workflows.
Alignment with IBM Design Language: Upgraded UI to align with the Carbon Design System and AI Essentials Kit, strengthening brand consistency and user trust.
Reasoning Models: Developed features to showcase how our models reason, aligning with industry standards.
Team Analytics Page: Created a dashboard for team owners to track activity, model/agent usage, and gain deeper insights into team performance.
Agent Consumption: Created a seamless chat experience which allows users to user models/agents/assistants and be able to see the activity that the model is going through to get to the final answers. This is to help increase model transparency and better understanding of the model's Chain of Thought and see any associated sources.
Seamless Chat Experience: Connected two fragmented sections of the chat together to have increased user understanding of how to use tools available to the platform and the ability to have easy access to switching our multi-model experience in the platform.
Next Steps
To continuously improve our AI powered platform so that it will continue to be a leading example in the consulting world.
Impact:
Developed a desktop experience that enables employees to seamlessly integrate AI into their daily workflows, ensuring secure and efficient operations for our clients.
Susan Aboelela-DaSilva
Product Design & Research Lead
Eileen Lowry
Vice President, Product Management, IBM Consulting
Deep Dive of Work
Want to know more about the specific screens that I did within each workflow? Please reach out if you have further questions, I'd be happy to chat and show my work in a 1:1 call.
IBM Consulting Advantage: the process of creating icons and branding
Day to day workflows managing designs between our 3 teams and 3 different Product Managers across: Advantage, Assistants and ScribeFlow work streams
Specific Features (ie: Deep research and reasoning, insert multi-models in chat, our enablement piece, etc)
Our Team
Karen Wong - Senior User Experience Designer
Susan Aboelela-DaSilva - Lead UX Researcher & Product Designer
Emma Herrera - Director of Product Design